Many laptop, tablet and smartphone devices are simply just not made to last.

Batteries degrade over time and some devices don’t allow the device batteries to be replaced. Most lithium‐Ion batteries are only good for 300‐500 charges or a 2‐year life span in most cases. Internal storage becomes full and – even though we aim to empty our caches, delete video and photo files which take up a lot of internal space – the device truly never gets rid of those files rendering the device slow and sometimes unworkable. Or one of the latest and clever tactics by one of the largest electronics companies is the software update that renders your one‐ or two‐year‐old device almost inoperable, forcing you to buy a new device.

What happened to products that last? Is it the aggressive nature of the stock market for shareholder return? Is it rising energy costs that squeeze margins, thus forcing companies to maximize profit at the expense of causing more environmental waste from products that are discarded due to a short product life span?

I raced snocross for 6 years; it was always a team effort. For anyone who has raced an action sport or powersport like motocross or snocross, you know your mechanics generally labor all hours making your stock or open mod sled the best they know how. You jump in where you can, but your main function is to fight for the top spot when the green flag drops on race day. And with lots of effort and some luck, you may just pull off a win.

Racing generally is a love or passion. Many who race invest heavily with little or no return except the possibilities of some amazing memories if they’re involved with the team. I never wanted to let anyone down since a team of people had invested substantial time, effort and money. It doesn’t come easy which makes it that much more important to respect those who invest in you to perform.

A man I’ll always remember was Gord Booker, my mechanic. Gord was one never to talk about himself; he used his inherited Irish humour and view upon the world to find the fun in every life situation, sometimes with dark humour and satire. Picture Gord as Clint Eastwood in the movie Gran Torino – that’s a pretty accurate character description of Gord.

Gord once told me a personal story – he was a Canadian Superbike Champion which you’d never know unless you came across some old printed literature. No google search would tell you that until possibly now, after sharing this.

He told me how he just barely secured the overall Canadian Superbike Championship at the very last race of the season in the late 60s, but the second place finisher disputed the win. Rather than ignoring the poor loser, Gord risked the championship. He rode the race again and beat the whole field once again. The second place finisher walked up and personally thanked Gord for the opportunity to race again – he was beaten not once, but twice. The better man had won, proving himself twice.

Gord told me in reflection, 40+ years later, he was stupid and over confident in his youth, and he didn’t have to do that for the second place finisher. He could easily have said no to the demands, taken the trophy and have been crowned Canadian Superbike Champion.

What gets me though is what happened when he returned home the next day to his Irish father who immigrated to Canada after fighting in World War II as an officer, and had become a police captain. As the story goes from Gord, he walked in around 7am, placed the large Canadian Superbike Championship trophy on the kitchen table where his father was drinking a cup of coffee. It was the late 60s so there was not much of a purse (if any) for a Canadian series compared to the US series. His father looked at the trophy then at Gord and said, “That and 25 cents will get you a cup of coffee.” Gord’s father finished what was left of his coffee, got up and left for work.

I chuckled at Gord’s story after he told me this, and I told him that completely explains why he’s Clint Eastwood from Gran Torino – tough love. Gord may rub a lot of people the wrong way with his humour which many don’t understand or mistake, but you won’t find anyone more loyal to help a person out.

When people have gone through hard times, have sacrificed, sometimes they become hard in nature and character. Trophies are great and display much sacrifice and a willingness to push the limits where others simply won’t push for fear. However, showing a trophy to someone who lived through the depression of 1929, fought in World War II and saw horrific sights, then immigrated to Canada to put his nose down and make a living? A trophy doesn’t cut it. It’s making an independent life for yourself as a young teen in that era.

When people spend their hard earned money – earned through the sacrifice of their time – on your service or product, you better deliver and exceed expectations.

At Holeshot1, we aim to deliver a device for our customers not consumers. We are concerned with making a profit for our investors; however, we’re in business to make a product that exceeds expectations for our target market by providing a product that lasts. We want to develop a solid investment for peoples’ hard earned money and a product that outperforms.

In a landslide online vote, Option 2 will move forward as the design for the prototyping stage – 56% of voters chose Option 2 over Options 1 and 3.

What’s Next For Holeshot1 Community Voting?

Hardware voting will kick off in early January. We’re going to present our online community with a few options for hardware and we would like your voice and vote.

To receive updates about our tabtop launch plans over 2016 and to hear more about our core values as a company, please subscribe to our email updates at:

Doug Mochrie


P.S. Gord gave me my racing number when I started racing at 16. He told me my number was 412. I asked him why 412? He never told me why, he just looked at me briefly. I wasn’t much for church at the time, but I had attended until I was 8 before deciding not to go anymore. A few years ago I Google searched ‘412’ out of curiosity:

“Don’t let anyone look down on you because you are young, but set an example for the believers in speech, in conduct, in love, in faith and in purity.”

Timothy 4:12 (New International Version)