The Starting Line

Where it all started.

Born into the action sports scene and racing snowcross for six years lead to a passion for anything and everything in regards to motocross and snowcross. The intensity required to win, the risk-reward nature of the sport – you have to feel comfortable on the edge, but you can’t be careless. It’s a fine line.

Beyond racing, while travelling, I noticed that the current state of capitalism isn’t necessarily the right way for many people in the far corners of the world. Even at home, a lot of people are barely getting by with the basic necessities of life – water, food, shelter, healthcare and education. When people are thrown into a state where there is desperate need for the basics, they’ll do anything to survive. This usually translates into trying to make enough money to support themselves and their families.

I also saw that many large organizations, in their pursuit of profit, are not as focused on protecting and preserving the environment or the well-being of the communities in which they operate. Since the 1960’s corporate giveaways to charities have gone from 4% to 1%, our public system of stock markets have become much more oriented toward shareholder profit and have become more negligent toward people and the planet.

Holeshot1 aims to change this mentality while supporting the action sports community that our team is passionate about.

Without a healthy environment, what’s the point of a healthy bank account?

If our children can’t draw a breath of fresh air, or lead healthy lives, or look to the future in hope, are we truly living the right way?

Don’t get me wrong, we love our power sports and high powered vehicles. However, we can also take responsibility for our carbon footprints and make decisions with the environment and our communities in mind.

At Holeshot1 our goal is to be a company of change, providing high quality technological products that last. We will also offset our buyers’ carbon footprints for one year by planting 22 trees on their behalf. When people buy our products, they can have confidence in our industry-leading warranties, while knowing that we’re also doing our part to keep the environment in mind with every business decision we make.

As well as supporting our customers and our communities, we believe in wagemark – executives of any company should not make more than eight times the wage of their lowest paid employees, and that goes for contract workers too.

This is who we are as a company and what our values are. We believe that these values will guide us as we produce technology for the action sports community we’re passionate about, while keeping sustainability at the core of our every function.

Thanks for reading and following us. We hope you’ll stay tuned as we grow Holeshot1 into a company like no other.

– Doug, founder @damholeshot1


We Want Customers. Not Consumers.

Many laptop, tablet and smartphone devices are simply just not made to last.

Batteries degrade over time and some devices don’t allow the device batteries to be replaced. Most lithium‐Ion batteries are only good for 300‐500 charges or a 2‐year life span in most cases. Internal storage becomes full and – even though we aim to empty our caches, delete video and photo files which take up a lot of internal space – the device truly never gets rid of those files rendering the device slow and sometimes unworkable. Or one of the latest and clever tactics by one of the largest electronics companies is the software update that renders your one‐ or two‐year‐old device almost inoperable, forcing you to buy a new device.

What happened to products that last? Is it the aggressive nature of the stock market for shareholder return? Is it rising energy costs that squeeze margins, thus forcing companies to maximize profit at the expense of causing more environmental waste from products that are discarded due to a short product life span?

I raced snocross for 6 years; it was always a team effort. For anyone who has raced an action sport or powersport like motocross or snocross, you know your mechanics generally labor all hours making your stock or open mod sled the best they know how. You jump in where you can, but your main function is to fight for the top spot when the green flag drops on race day. And with lots of effort and some luck, you may just pull off a win.

Racing generally is a love or passion. Many who race invest heavily with little or no return except the possibilities of some amazing memories if they’re involved with the team. I never wanted to let anyone down since a team of people had invested substantial time, effort and money. It doesn’t come easy which makes it that much more important to respect those who invest in you to perform.

A man I’ll always remember was Gord Booker, my mechanic. Gord was one never to talk about himself; he used his inherited Irish humour and view upon the world to find the fun in every life situation, sometimes with dark humour and satire. Picture Gord as Clint Eastwood in the movie Gran Torino – that’s a pretty accurate character description of Gord.

Gord once told me a personal story – he was a Canadian Superbike Champion which you’d never know unless you came across some old printed literature. No google search would tell you that until possibly now, after sharing this.

He told me how he just barely secured the overall Canadian Superbike Championship at the very last race of the season in the late 60s, but the second place finisher disputed the win. Rather than ignoring the poor loser, Gord risked the championship. He rode the race again and beat the whole field once again. The second place finisher walked up and personally thanked Gord for the opportunity to race again – he was beaten not once, but twice. The better man had won, proving himself twice.

Gord told me in reflection, 40+ years later, he was stupid and over confident in his youth, and he didn’t have to do that for the second place finisher. He could easily have said no to the demands, taken the trophy and have been crowned Canadian Superbike Champion.

What gets me though is what happened when he returned home the next day to his Irish father who immigrated to Canada after fighting in World War II as an officer, and had become a police captain. As the story goes from Gord, he walked in around 7am, placed the large Canadian Superbike Championship trophy on the kitchen table where his father was drinking a cup of coffee. It was the late 60s so there was not much of a purse (if any) for a Canadian series compared to the US series. His father looked at the trophy then at Gord and said, “That and 25 cents will get you a cup of coffee.” Gord’s father finished what was left of his coffee, got up and left for work.

I chuckled at Gord’s story after he told me this, and I told him that completely explains why he’s Clint Eastwood from Gran Torino – tough love. Gord may rub a lot of people the wrong way with his humour which many don’t understand or mistake, but you won’t find anyone more loyal to help a person out.

When people have gone through hard times, have sacrificed, sometimes they become hard in nature and character. Trophies are great and display much sacrifice and a willingness to push the limits where others simply won’t push for fear. However, showing a trophy to someone who lived through the depression of 1929, fought in World War II and saw horrific sights, then immigrated to Canada to put his nose down and make a living? A trophy doesn’t cut it. It’s making an independent life for yourself as a young teen in that era.

When people spend their hard earned money – earned through the sacrifice of their time – on your service or product, you better deliver and exceed expectations.

At Holeshot1, we aim to deliver a device for our customers not consumers. We are concerned with making a profit for our investors; however, we’re in business to make a product that exceeds expectations for our target market by providing a product that lasts. We want to develop a solid investment for peoples’ hard earned money and a product that outperforms.

In a landslide online vote, Option 2 will move forward as the design for the prototyping stage – 56% of voters chose Option 2 over Options 1 and 3.

What’s Next For Holeshot1 Community Voting?

Hardware voting will kick off in early January. We’re going to present our online community with a few options for hardware and we would like your voice and vote.

To receive updates about our tabtop launch plans over 2016 and to hear more about our core values as a company, please subscribe to our email updates at:

Doug Mochrie


P.S. Gord gave me my racing number when I started racing at 16. He told me my number was 412. I asked him why 412? He never told me why, he just looked at me briefly. I wasn’t much for church at the time, but I had attended until I was 8 before deciding not to go anymore. A few years ago I Google searched ‘412’ out of curiosity:

“Don’t let anyone look down on you because you are young, but set an example for the believers in speech, in conduct, in love, in faith and in purity.”

Timothy 4:12 (New International Version)